We were approached by the client to start a company branding from scratch. We started with just a rough idea of an e–commerce shop selling sistainable designer goods. After we had defined the core of the brand together with the client in our Brand Value Workshop we went to work. From defining the vision, finding a name resulting in a bespoke design world with a custom Typeface. The Typeface has an interesting mix of rounded endings and sharp heavy ink traps that makes it human and techy at the same time. The result is a Brand that communicates authenticity. With clear defined lines, earthy warm tones and round comfortable forms we built a brand where customers can shop with a clear conscience.